BROADCAST: SHOW GRAPHICS PACKAGE | PROMO
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee
This show package was designed for TechTV’s slick and cerebral 2001 documentary about contemporary futurists, scientists, pioneers and artists. “Big Thinkers” profiled such people as author Douglas Adams, entertainer Penn Jilette, futurist Alvin Toffler, virtual reality pioneer Jaron Lanier, and former FCC chairman Michael Powell, to name a few.
From a design perspective, the visual component needed to be contemporary and classy, full of metaphor, yet equally straightforward.
This lead to the concept of a waterdrop to symbolize an idea’s birth. As the drop falls, the impact results in expanding ripples, each circular wave representing different disciplines of thought: science, art, philosophy, metaphysics, universal consciousness, etc.
Pretentious, yes. But most appropriate, given present company.
