Super Bowl 2019 | NFL: “The 100 Year Game”


SUPER BOWL COMMERCIAL
ROLE: Lead Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: 72andSunny
PRODUCTION CO: Film 47
DIRECTOR: Peter Berg

How many NFL stars can fit into one two minute commercial? Apparently, all of them. At least, it seemed that way at the time. Short turnaround spot with lots of random nit picky clean up notes. A few hair and head transplants to mask the stunt doubles. And lots of carpet grooming. What else would you expect from a Super Bowl spot?

Full Credits

Super Bowl 2018 | Doritos: “Doritos Blaze vs. Mountain Dew Ice”


SUPER BOWL COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: Goodby, Silverstein & Partners
PRODUCTION CO: Reset
DIRECTOR: Nabil

This was a great way to start out 2018, super-bowling with Peter Dinklage and Morgan Freeman. CG ice and matte painted rooms, creatively art directed for maximum sizzle and cool. I handled most of the ice’d wide shots of Morgan, as well as his icy breath. Too bad “Game of Thrones” went off the rails in its final season, and Morgan had to end up on the wrong side of “Me Too.” With the passage of time, it puts a whole different spin on this spot. Music by Busta Rhymes and Missy Elliot.

Full Credits

Super Bowl 2017 | Legion Promo: “Swaddled”


SHOW PROMO
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
CLIENT / AGENCY: FX Networks
DIRECTOR: Paul Tolton

Ove the years, the promos and print campaigns for the FX series Legion,” which is tangentially based on the X-Men series, have been exceptionally creative and wholly unique. I particularly love the current season 3 psychedelic poster campaign.

I bring all this up, because I was privileged to work on the first round of televised promos for the series debut. At the time, no one really knew what the series could or would be. So the creative marketing was an open book, which made it exciting to be a part of. Also, and quite surprisingly, the spot that I worked on proved to be some of the most challenging work I’ve done.

Essentially, I had to rebuild the baby for the latter half of the promo, due to a fluid creative direction of how/where the baby levitates. Needless to say, the plates didn’t cover the full length of the body during the push-in, which was very much shot in camera, as originally intended. It took three different baby takes to make it work. Of course, no one will ever know. And I take satisfaction in that.

Full Credits

Super Bowl 2016 | Heinz: “Wiener Stampede”


SUPER BOWL COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: DAVID Miami
PRODUCTION CO: Biscuit Filmworks
DIRECTOR: Jeff Low

My clearest memory of working on this spot is watching all the office dogs try on the hot dog bun costume. Of course, it worked best on the little dogs. But that didn’t stop the big ones from trying.

This humorous Super Bowl spot for Heinz Ketchup has a visual play with the whole wiener dog conceit, transforming a pack of dachshunds into a literal hot dog stampede towards a row of anthropomorphized condiments. Harry Nilsson’s melancholic ballad “Without You” adds the sonic cherry on top.

Shot in Cape Town, the dog footage was surprisingly good, requiring little to no augmentation. There were a few tricky split screens to multiply the number of dogs, the most challenging being those running towards or away from camera. And the leap towards their owners, dressed in condiment costumes, required extensive retiming, repositioning, and 2D comp finesse.

There was also some bun and harness clean-ups, which were harder than they might seem, due to the running gallop. And the wide stampede shots required additional CG dogs, since production couldn’t round up that many dachshunds in South Africa, nor keep them under control long enough to get the shots – hence the split screens.

Additionally, there was human costume cleanup, as well as removal of trainers, crew members, orange cone markers, and occasional dirt kick-up from the field. Also, sky and background replacements got thrown in the mix, late in the game.

There was a large team, so the work was evenly divided. I mainly handled the tricky split screen gallop shots, all condiment clean-ups, a handful of harness/bun and field clean-ups, and a couple of background replacements. CG dogs were relegated to Nuke.

Full Credits

Super Bowl 2015 | Kia: “The Perfect Getaway Vehicle”


SUPER BOWL COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDER: The Mill
AGENCY: David & Goliath
PRODUCTION CO: MJZ
DIRECTOR: Mathis Van Heijningen

Pierce Brosnan relives his 007 glory days in this clever twist of a snow-driven adventure. I handled all the indoor office window comps and Brosnan beauty work. I also worked on an owl blink, some car beauty, snow clean-up, and a nitpicky smoothing fix on his down coat towards the end of the spot. I probably did a few other odds and ends. But the distance of time has fogged the memory somewhat.

Full Credits

NFL: “Run”


SUPER BOWL COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Motion Theory
CLIENT: NFL Networks
DIRECTOR: Mathew Cullen

NFL’s superbowl spot was designed to promote broadcast, online, and mobile coverage of the game. The commercial featured Oakland running back Darren McFadden in a continuous jog through the seasons to demonstrate that football season never ends. Add the debut of U2’s “Run” into the mix, and you’re ready for Game Day.

As one of four flame artists, my role was to clean-up, assemble, and comp elements for the training camp portion of the spot. This included tracking matte paintings, extending the football field, adding shadows, grading skies, repo-ing cheerleaders, and comping CG elements.

Considering a shorter than typical schedule, under a week, there was quite a bit of give and take to make this one work.