NFL: “Run”


SUPER BOWL COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Motion Theory
CLIENT: NFL Networks
DIRECTOR: Mathew Cullen

NFL’s superbowl spot was designed to promote broadcast, online, and mobile coverage of the game. The commercial featured Oakland running back Darren McFadden in a continuous jog through the seasons to demonstrate that football season never ends. Add the debut of U2’s “Run” into the mix, and you’re ready for Game Day.

As one of four flame artists, my role was to clean-up, assemble, and comp elements for the training camp portion of the spot. This included tracking matte paintings, extending the football field, adding shadows, grading skies, repo-ing cheerleaders, and comping CG elements.

Considering a shorter than typical schedule, under a week, there was quite a bit of give and take to make this one work.