Taco Bell: “The Librarian”

ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: Draftfcb

I was going through a bit of a food phase with the projects I was asked to work on. This Taco Bell spot was the second food brand in a trio, the others being KFC and Chobani. All different agencies. All unrelated and purely coincidental. And for the most part, equally fun in their own way.

I assembled the whole first half of the spot, including the chair pullback into the shelf sanctuary. There was a handful of cleanup, mainly greeking of all the book titles, with the exception of the hero book, and the addition of paper airplanes and other tossed objects.

The chair pullback was challenging, despite being mostly shot in camera. The rig removal was substantial. But a requested retiming of elements triggered a complete rebuild of the library environment. Lots of roto and creation of clean plates that weren’t shot to accommodate fix-it-in-post notes.