Samsung Galaxy Gear: “Santa’s Secret”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
AGENCY: 72andSunny

A humorous take on the holidays, Santa is in full Steve Jobs mode for this press conference parody product reveal of the new Samsung smart watch / mobile device.

The bulk of the work centered on the screen comps, the primary one being the motion picture-sized one behind St. Nick and his elf helper. There was a team of six, so those were split evenly. The main challenge was generating the content itself, which was created in After Effects and Flame, depending on complexity and timing.

Flame also contributed some subtle particle systems to emulate snow falling from the top of the stage.

And I handled the CG endcard, featuring four phones, a stylus, and a watch. When these endcards feature more than one product, the number of iterations can get out of hand. This one was no different.

Samsung Galaxy Gear: “Evolution”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
AGENCY: 72andSunny
DIRECTOR: Stuart Parr

This clever concept represents one of the earliest Samsung projects I worked on. Admittedly, I’ve never really cared for the smart watch, regardless of the brand, since I’m not the watch-wearing type. But I love the pop-culture references used here, nostalgic reminders of its historical presence, even if its been entirely in our on-screen imagination.

This spot had a quick turnaround, two or three days, if I recall. Each compositor got a watch or two to clean-up, comp, etc. I had Johnny Sokko, which was awesome, so my tasks included rig cleanup and watch beauty. I also had the endtag watch, which added a screen comp to the standard product beauty.