Sara Bareilles: “Gravity”

ROLE: 2D Lead / Senior Flame Artist / VFX Compositor
VENDOR: Motion Theory
CLIENT: Epic Records
DIRECTOR: Mathew Cullen

The music video for “Gravity” was my most rewarding experience working with director Mathew Cullen at Motion Theory. He shot a one-take sequence of artist Sara Bareilles, who’s performance, while walking down a city street, depicts a symbolic journey that takes her to the edge of the universe.

All shot in-camera, street lights resembled stars and comets, an outdoor book stand appeared as Saturn, a ball of flowers looked like Jupiter, and a spray of water from a hydrant swirled like a spiral galaxy. A very unique and artful bit of work, to say the least.

My role was two-fold.

As Lead, I developed an efficient workflow that could successfully accommodate a one-take three and half minute video, then broke those elements out for a team of Flame and After Effects Artists to tackle under my supervision.

As Flame Artist, I designed the color grade to capture the feel of approaching the edge of the universe. I also augmented existing in-camera imagery with subtle 2D tricks that further emphasized elements without seeming artificial, such as creating starfields that mimicked the architecture of buildings, and adding nebula and galaxy effects to existing steam, lights, and water sprays.