Prada: “The Future of Flesh”


PROMO
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Logan
CLIENT: Prada
DIRECTOR: Luke Gilford

Every time I watch this Prada promotional spot, I’m never quite sure if it’s serious, mocking, or both. It’s an odd one. Visually, I see hints of “Brazil,” Hannibal Lector, some form of latex bondage, and some far out ’70s sci-fi. I think there’s a commentary on age and the lengths exerted for the preservation of youth. Perhaps, I’m overthinking it.

But I suppose that’s why I truly enjoyed contributing to this spot. It’s abstract, open to interpretation, and visually weird enough to hold my interest, both while working on it, and after the fact.

The spot was crafted for a fashion event I can’t quite recall. But Jane Fonda was going to be present. And they even roped her in to providing some VO for the imagery.

As far as my efforts, I did a ton of beauty and clean-up. But not the typical skin work that usually comes with the territory. This project was all about organic latex, as if it was another layer of skin, and in some instances, a direct extension of it, blending directly into the forehead, cheeks, and neck of the featured model. Other face masks needed finesse, with fewer, tighter seems to show an organic constricting nature.

Clothing also needed to look perfect, and some environments required a bit of polish. Incidentally, the whole spot was shot in Logan’s offices, for the trivia-minded.