The Tech of:


BROADCAST: SHOW GRAPHICS PACKAGE
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

This remarkably in-depth TechTV documentary of “how things work” focused on just about everything: newspapers, oil tankers, high-rise demolition, football strategies, bridges, ice breakers, paper clips, etc.

For the show’s on-air design, the visual concept was based on the digital analysis of the everyday world. In this case, a building, a car, a newspaper, and a train. Oil tankers and ice breakers were tempting, but none were immediately accessible for filming. And although the paper clip would’ve been classic, it just didn’t have the immediacy we were looking for.

My clearest memory was shooting without permits in Oakland’s BART station. It was a year after 9/11. Tensions were still high. We were almost arrested. Luckily, our producer knew how to run interference.