IBM: “Smart Drive”


COMMERCIAL
ROLE: Lead Flame Artist / VFX Compositor & Finisher
VENDOR: The Mill
AGENCY: Ogilvy & Mather Worldwide – NY

Fairly straightforward racing spot that somehow acts as metaphor for IBM’s latest tech. Real cars and CG crowds. Lots of retimes, with accompanying time warp cleanup. And a few logo removals here and there – mainly cars and helmets.