TechLive


BROADCAST: SHOW GRAPHICS PACKAGE
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

The signal heard round the (virtual) world. That’s the concept behind this dynamic show open for TechTV’s nightly news magazine. The premise centers on the motif that everything is digital, with information comprised of bits and bytes, shuttled around instantly at all times. And the only barrier being bandwidth.

Particularly tricky was designing the show open’s mid-section accordion segment, a content area that could expand and contract time-wise, based on the given evening’s teaser footage. As the open was designed to be a seamless flow of information, when the graphic elements halt to focus on the evening’s content, the momentum still needed to be present. The solution, surprisingly, was a straight cut, bridging the gap between inserted content and the lead-in to the logo resolve.

The “TechLive” open was awarded the BDA Bronze in the category for News Programming In-House Open.