Summer Identity


BROADCAST: NETWORK IDENTITY PROMOS
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

TechTV’s 2003 seasonal re-branding divided the network’s content into three categories: “Cool Docs,” “How-To,” and “Wacky Fun.”

At the time, the promos director had an inexplicable need to use circles. No particular reason, really. Just that he liked them. So circles it was … an entire landscape of them, with various TechTV personalities doing what they do best on those circles. Not very high-concept. But an opportunity to have a bit of creative play graphically.

Since the circle environments were fairly straightforward, the emphasis was placed on capturing the on-air talent in bursts of character and personality, while traveling through the landscape with dynamic and engaging motion.

Lots of greenscreen footage. Lots of tracking. And of course, lots of circles.

Darwination


BROADCAST: NETWORK IDENTITY STATION ID
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

“Darwination” is the very first animated piece I designed for TechTV. And it was done in an afternoon, while waiting for my first official assignment.

The animation, of course, was a different, lengthier story. The assembly and creation took the better part of a couple of months, on and off, since this wasn’t an officially sanctioned project. It was one of those, “When you have spare time, why not create a station ID.” So when time permitted, I threw as much effort as I could at it. At times, it was a lot. At others, very little. And fortunately, due to a lack of deadline, I had enough room to explore as many ideas as possible.

Inspired by the illustrations of Ernst Haeckel, the central concept focuses on a metaphorical representation of the primordial soup, where technology first swims in the muck, then through organic evolution, grows into more complex and structured shapes, until it eventually takes flight as a sentient creature.

“Darwination” was awarded a BDA Bronze Award in the category of In-House On-Air Station ID.