Lincoln: “No Other Anything” | “All Things Equal” | “Something”


Lincoln: “No Other Anything”

Lincoln: “All Things Equal”

Lincoln: “Something”

COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Public VFX
CLIENT: Lincoln, Ford
AGENCY: Team Detroit
DIRECTOR: Lance Accord

Lincoln gets a facelift for their luxury brand of vehicles, with the help of John Slattery, aka “Mad Men’s” Roger Sterling. Interesting that an actor portraying an ad man is the one doing the actual selling this time around. Prophetic, serendipitous, or simply ironic?

These three spots were primarily a 2D job done in Flame, with 3D support in the form of hold out mattes (from tracked geo), match-moved floor textures, and additional camera tracks to integrate matte paintings.

There were the usual suspects – removal of camera car reflections; replacement of dashboard monitors; and tinting of windows, and brightening of headlights.

A few flopped plates were introduced, as well, requiring correction of badges, license plates, and additional body features, so as not to read backwards.

Also, sets needed to be re-lit through color correction, using camera tracks and mattes projected on cards. And in a few instances of Slattery in the driver’s seat, motion blur needed to be removed after stabilization. That was a bit tricky, since there’s quite a bit of detail in his facial features, and he’s also delivering dialogue.