Sprint EVO: “Mobile Choir”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Logan
CLIENT: Sprint
AGENCY: Leo Burnett

Sprint’s “Mobile Choir” demonstrates an unusual and clever way in which to market it’s data network. The spot features a choir of people using their smart-phones as faux instruments, thanks to various apps. Together, the group creates a harmonious musical composition, suggesting how smart phones and data can converge to create something greater than the sum of its parts.

Well … maybe that’s reading too far into it. But it’s nonetheless a creative bit of marketing.

The above featured spot represents the white version of the phone. Originally, this was shot with a black phone, and the ad’s first iteration was assembled with that in mind. Rather than re-shoot the phone for white, we decided to substitute a CG phone in it’s place. This necessitated the usual tasks – removal of the old phone, and tracking and integration of the CG one.

In addition, having worked on the black phone spots as well, there was a few extra tasks that either carried over, or needed to be revisited, such as revised screen comps (for content), shirt clean-ups (due to legal clearances), and plate color corrections (for enhancing the legibility of the white phone).

Nintendo: “World of Wonder”


COMMERCIAL
ROLE: 2D Lead / Senior Nuke Artist / VFX Compositor
VENDOR: Motion Theory
CLIENT: Nintendo
AGENCY: Leo Burnett – Chicago
DIRECTOR: Bryan Godwin

Nintendo’s “World of Wonder” campaign promoted three game titles for its DS handheld platform. The concept focused on a group of Nintendo DS-playing kids, who through their gameplay, are transported to an imaginary world where their gaming materializes into reality.

As a boy plays “Mario Kart,” he’s in the middle of a racetrack with Mario in the lead. And as a girl plays “Nintendogs,” puppies interact with all the kids in the dog park. It’s a playful spot meant to be somewhat campy and corny, as well as highly stylized.

I worked on a number of shots for the “Mario Kart “and “Nintendogs” sequences. All the kids and puppies were shot on large greenscreen stages. All the characters and environments were matchmoved and created in CG, with some additional tracking tweaks and 2D effects added in comp.