Digital Digs

ROLE: Lead Flame Artist | Senior Broadcast Designer
VENDOR: G4 Media | Comcast
ART DIRECTOR: Julie Fields

In an effort to involve their audience more directly in the programming, but not succumbing to the “reality” approach, TechTV came up with the idea of giving a lucky viewer a $100,000 tech makeover for their home, and consequently filming the process from start to completion.

When TechTV was acquired by G4, the show carried over to the more youth-oriented network. As a result, the tech makeover had a few more X-Boxes and Playstation’s attached to the prize.

The design directive was to update the existing graphics to fit the G4 tech-savvy youth aesthetic. This wasn’t so much a redo as it was a revision, keeping the general structure of the graphics package, while updating the palette, fonts, and coating it all with a bit more gloss.

The walking house that begins the clip is actually taken from a promo that occurred after the initial airing of the G4 version of “Digital Digs.” I had a bit more freedom to create on this one, since it was an entirely new deal. And since I’m a fan of collage animation, and I was asked to do something with a house, I came up with a silly transformer-style arachnid mobile home.


ROLE: Senior Flame Artist | VFX Compositor
VENDOR: G4 Media | Comcast
ART DIRECTOR: Julie Fields

Following G4’s acquisition of TechTV, the latter network’s classic tech-variety show “Screensavers” was the first to get retooled and updated.

Being less tech, and more tech-entertainment, G4’s brand of video game-centric ideas permeated the new “Screensavers,” giving them a new day-glow, romper-rhumba-room colored set, and a new list of topics to cover – comics, movies, and of course, video games.

As G4 was already abounding in enough video game imagery, the creative direction went towards comic book language instead. The idea was to keep the existing logo and narrative structure from the old show. But update it with a new pop-art comic look and So-Cal setting (vs. the old San Francisco setting).