Samsung Galaxy Gear: “Evolution”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
AGENCY: 72andSunny
DIRECTOR: Stuart Parr

This clever concept represents one of the earliest Samsung projects I worked on. Admittedly, I’ve never really cared for the smart watch, regardless of the brand, since I’m not the watch-wearing type. But I love the pop-culture references used here, nostalgic reminders of its historical presence, even if its been entirely in our on-screen imagination.

This spot had a quick turnaround, two or three days, if I recall. Each compositor got a watch or two to clean-up, comp, etc. I had Johnny Sokko, which was awesome, so my tasks included rig cleanup and watch beauty. I also had the endtag watch, which added a screen comp to the standard product beauty.