Nerd Nation


BROADCAST: SHOW GRAPHICS PACKAGE
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

There’s a little nerd in all of us. That’s the gist of TechTV’s quirky-yet-cool documentary series. Episodes featured an eclectic mix of geekiness, from hacker conventions and India’s tech-support culture to Roswell gatherings and Star Trek fandom.

The design is derived from the concept of plurality, and how nerd-dom is a quality that exists in just about everyone, depending on one’s point of view. Visually, this is represented through a sea of ever-changing faces and cityscapes to symbolize nerd-ism’s cultural transcendence.

The execution proved extremely tedious, hand-animating a 1000-plus facial parts to morph in and out of each other. Then applying a complex filtering technique to achieve the grunged-up appearance of the final product.

You kind of have to be a nerd to be willing to do all of that.