Nissan Heisman House: “Tebow’s Dream”


LONG-FORM COMMERCIAL | MUSIC VIDEO (sort of)
ROLE: Lead Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: TBWA/Chiat/Day

Nissan’s annual Heisman House spots featured something special for 2016. Along with the usual round of comedic antics, this year featured a special Tim Tebow music video.

The song itself is something akin to a country rock-rap song with an occasional millennial whoop to punctuate itself. The visuals are literally a performance in the clouds. I’m not sure how the creatives involved pitched this one, but it sure revels in its ridiculous premise.

Workwise, I have to admit, it was a lot of good fun. The spot was intended to look a little cheesy, so of course, I leaned into that aspect with tongue firmly planted in cheek. And although not intended as the slick, classy comp job, these shots did prove to have their own complications. They still had to look good, while intentionally looking bad.

Most of the plates had limited-to-no greenscreen backing. And there were no tracking markers to help align the elements. So quite a bit of push and shove had to be utilized to get everything working together.

All of the cloudscapes were assembled in Flame, cobbled together from various stock footage, and repurposed assets from previous projects. Thanks to the alligator paint job on the Nissan Armada, there was no car clean-up or beauty needed. But Tebow did need some glimmer in his eye.

Myself another Flame Artist handled all of these shots.