Comcast Xfinity: “Summer Project” | “Long Distance Relationship” | “When 2 Becomes 5”


Comcast Xfinity: “Summer Project”

Comcast Xfinity: “Long Distance Relationship”

Comcast Xfinity: “When 2 Becomes 5”

COMMERCIAL CAMPAIGN
ROLE: Lead Flame Artist / VFX Compositor & Finisher
VENDOR: The Mill
AGENCY: Goodby Silverstein & Partners

The gag for these Xfinity spots is the continuous and seamless “one-take” shot. Of course, each is comprised of many shots, not all continuous, nor seamless, with all types of nudging and fudging to get the transitional moments to align. Consequently, some spots flow more smoothly than others, each relying on their own visual techniques to tell the story – time-lapse, wipes, screens, morphs, etc.

The conforms were a bit tricky, getting all these elements to sync correctly, requiring a lot of counter-animation, repo’s and timewarp/speedramps, with the accompanying cleanup. Plus, an assortment of screen comps, and in some instances, rebuilding of background plates to align foreground elements.

These three spots come from a larger campaign, amounting to six in total. I chose these three, because I was the 2D lead for each. I contributed to the others, but only in a support capacity.

Super Bowl 2018 | Doritos: “Doritos Blaze vs. Mountain Dew Ice”


SUPER BOWL COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: Goodby, Silverstein & Partners
PRODUCTION CO: Reset
DIRECTOR: Nabil

This was a great way to start out 2018, super-bowling with Peter Dinklage and Morgan Freeman. CG ice and matte painted rooms, creatively art directed for maximum sizzle and cool. I handled most of the ice’d wide shots of Morgan, as well as his icy breath. Too bad “Game of Thrones” went off the rails in its final season, and Morgan had to end up on the wrong side of “Me Too.” With the passage of time, it puts a whole different spin on this spot. Music by Busta Rhymes and Missy Elliot.

Full Credits

Comcast Xfinity: “Anthem”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Digital Domain
AGENCY: Goodby, Silverstein & Partners
DIRECTOR: David Rosenbaum

At its core, Comcast’s Xfinity launch assumes a rather simplistic concept – lines of digital information traveling everywhere, across all mediums, delivering content into your life, instantaneously.

The journey getting there was a bit more complicated and time consuming, employing proprietary software, numerous iterations, and multiple artists for more than 9 months to develop this “anthem” of visual messaging.

I joined for the last four months, keeping the conform alive, sorting through footage, cleaning up live action plates, adding stylized supers, crafting additional data effects, and helping ensure that the final messaging was on target and focused.

Also, I’ve contributed to quarterly updates for all first and second year Xfinity spots.

HP Hands: “Fergie the Digital Dutchess”


COMMERCIAL
ROLE: Senior Nuke Artist / VFX Compositor
VENDOR: Motion Theory
CLIENT: Hewlett-Packard
AGENCY:  Goodby Silverstein & Partners
DIRECTOR: Mathew Cullen

As the latest in a series of HP commercials based around the clever use of hands, this Fergie spot signified a return to a visual concept that Motion Theory first pioneered for the technology company.

Except this time, the visual parameters could be expanded beyond what had been achieved before – namely, with previous hands spots featuring Mark Burnett (reality-TV based pioneer), Mark Cuban (billionaire Dallas Mavericks owner), and Pharrell Williams (musician/producer).

With Fergie as featured talent, the Black Eyed Peas vocalist brought a whole rhythmic aspect to the spot, opening the door for a more elaborate visual punctuation and sophistication.

My role as Flame Artist was tackling the beauty work on Fergie’s hands and arms, and occasionally her chin. As Nuke artist, I handled the greenscreen extraction and preliminary comp work on the spot’s first half, all the way until Fergie joins the dancers.

An amazing team of After Effects artists handled the expanding laptop and water sequences., which I also aided in compositing.