BROADCAST: SHOW GRAPHICS PACKAGE
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee
“Anime Unleashed” was TechTV’s nightly showcase for Japan’s edgiest and most relevant animated series of the era – aka 2002.
After lengthy debate and exploration, the design team arrived at the conclusion that anime’s uniqueness came from its duality of stillness and motion. Animation was sparse and simple, yet visceral and engaging. Color exploded across the screen, yet possessed a balance and appropriateness. And the most complex imagery of robotic mecha and futuristic vehicles could be communicated with still imagery translated across the screen.
Combine this with an homage to Luc Besson’s “Fifth Element,” as well as a bit of William Gibson, and the show’s graphic opener took shape: a hurtling freefall through a cel-styled futuristic city, bursting into a streaking tunnel filled with charging mecha, concluding on a cyberspace influenced logo resolve.
