Prada: “The Future of Flesh”


PROMO
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Logan
CLIENT: Prada
DIRECTOR: Luke Gilford

Every time I watch this Prada promotional spot, I’m never quite sure if it’s serious, mocking, or both. It’s an odd one. Visually, I see hints of “Brazil,” Hannibal Lector, some form of latex bondage, and some far out ’70s sci-fi. I think there’s a commentary on age and the lengths exerted for the preservation of youth. Perhaps, I’m overthinking it.

But I suppose that’s why I truly enjoyed contributing to this spot. It’s abstract, open to interpretation, and visually weird enough to hold my interest, both while working on it, and after the fact.

The spot was crafted for a fashion event I can’t quite recall. But Jane Fonda was going to be present. And they even roped her in to providing some VO for the imagery.

As far as my efforts, I did a ton of beauty and clean-up. But not the typical skin work that usually comes with the territory. This project was all about organic latex, as if it was another layer of skin, and in some instances, a direct extension of it, blending directly into the forehead, cheeks, and neck of the featured model. Other face masks needed finesse, with fewer, tighter seems to show an organic constricting nature.

Clothing also needed to look perfect, and some environments required a bit of polish. Incidentally, the whole spot was shot in Logan’s offices, for the trivia-minded.

Selena Gomez (Sears Arrive Air Band): “I’m Gonna Arrive”


MUSIC VIDEO
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: A52
CLIENT: Sears

To promote their Fall ’09 school fashions, Sears chose not to go” back” to school. They chose to “arrive.”

“I’m Gonna Arrive” was the defining slogan for this ambitious campaign, focused on the freedom and excitement of starting the school year in style.

And arrive they did, enlisting child star Selena Gomez, as well as a number of other talented kids, to create a music video centered completely around a super-choreographed youth-oriented “air-band.”

Themed with four musical genres – rock, hip-hop, skater, and pop – the video features these kids dancing, lip-syncing, and playing their favorite “air” instruments.

My contributions are primarily for the opening rock section, accomplished entirely in 2D with Flame, compositing cityscapes, sky and atmosphere, and fireworks behind greenscreen rooftop dance footage.

I also aided in the execution of the clothes-changing transition from school yard to rooftop, as well as did some CG comp work on the backgrounds for the hip-hop and pop sections.