Mazda Cx7: “Director’s Cut”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Digital Domain
CLIENT: Mazda
PRODUCTION CO: Mothership
DIRECTOR: Dael Oates

Director Dael Oates originally shot this spot roughly three years prior to the current work done on it. Due to creative differences, the agency that commissioned it decided to go a different direction. Dael’s vision was never realized.

When Dael joined Digital Domain’s sister company Mothership, he finally had the opportunity to complete the work the way he always intended … hence, his director’s cut.

Dael shot a majority of the spot in camera, stop-motion-style, then enhanced it through editorial techniques.

Having worked with Dael before on 7 Days’ Croissants, I was brought on to enhance the edit, complete the visual effects, and color grade the entire spot.

Most of what you see is what he shot. Everything else was finished in Flame.

7Days Croissants: “Get’s Me Started”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Digital Domain
CLIENT: 7Days
PRODUCTION CO: Mothership
DIRECTOR: Dael Oates

This dizzying spot for 7Days chocolate-filled croissants is all about “getting started” on the right foot – albeit a gravity defying topsy-turvy one at that.

In this case, whenever a 7Days logo appears (e.g. in an alarm clock or traffic light), this random denim-clad dude levitates horizontally in a vertigo inducing flight. He flies through his bedroom, down sidewalks, across streets, and though a supermarket, eventually landing before a stocked row of 7Days croissants.

Shot in-camera and on-location, this spot required extensive wire and rig removal, often necessitating a complete shot rebuild through Flame projections and cards.

Also, there’s quite an extensive amount of beauty work on the hero croissant, and its chocolate interior.

As a sidebar, I’m told that the final spot made numerous Digital Domain employees queasy when viewed in the screening room.