Coors Light: “reFRESH”

Coors Light: “reFRESH: Anthem”

Coors Light: “reFRESH: Andre Woolery”

Coors Light: “reFRESH: Don C”

COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: Commonground
PRODUCTION CO: Chromista
DIRECTOR: Daniel Portrait

Simple, slick and stylish campaign for Coors Light. I did a bit of conform work, clean-up, grading, and comp’d a few signs and crowds, here and there. Project was mainly done out of The Mill’s Chicago office. But I worked in Los Angeles.

At the time, I wasn’t familiar with Andre Woolery, Don C, or any of the others featured in the “Anthem” spot. Honestly, I’m still not. But they make for a reFRESHing set of spots (pun intended, and truly cringeworthy).

Full Credits

Coors Banquet: “How It’s Done: Water”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
AGENCY: 72andSunny

This Coors Banquet spot is part of a thematic series, narrated by Sam Ellliot, all based on its historical Colorado Rocky Mountain roots. Honestly, these spots, including this one in particular, looked pretty straightforward at the outset. They’re weren’t.

I worked on most of the shots in “Water.” Most of it’s clean-up and product beauty. But the scrutiny was extreme. The opening shot of the bottle needed reframing, with no clean plates to help out. So all of that flowing, splashing water had to be rebuilt. The bottle label needed to be replaced, the glass misted and speckled with droplets, etc.

Same goes for the end shot. The timing of the bottle slide needed reworking, which required background clean-up, the slide had to be steadied and smoothed, and the bar background ultimately had to be replaced. All intensive, time consuming tasks, especially considering the amount of back and forth that went into it.