Let Er’ Rip


BROADCAST: SHOW GRAPHICS PACKAGE
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

This TechTV show definitely had a playful and somewhat absurd title. But given the show’s focus on eccentric people engaged in crazy hi-tech-inspired competition, it certainly made sense: art cars, Gumball Rally, flugtag, solar-powered races, robot wars, etc.

When I first heard about the show’s content, the image of a hot-rod brain was all I could think of. Then came all the fire, and silly collage heads on all the vehicles. For some reason, this also made perfect sense. It must’ve had something to do with growing up around muscle cars, and being exposed to Robert Williams wild-ride illustrations or Ed Roth’s Ratfink art.

Essentially, the design evolved into a frenetic free-for-all, characterized by a collage of content-specific imagery, all of which literally explodes across the screen in staccato animation and an abundance of fire.