Samsung Galaxy Gear: “Santa’s Secret”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
AGENCY: 72andSunny

A humorous take on the holidays, Santa is in full Steve Jobs mode for this press conference parody product reveal of the new Samsung smart watch / mobile device.

The bulk of the work centered on the screen comps, the primary one being the motion picture-sized one behind St. Nick and his elf helper. There was a team of six, so those were split evenly. The main challenge was generating the content itself, which was created in After Effects and Flame, depending on complexity and timing.

Flame also contributed some subtle particle systems to emulate snow falling from the top of the stage.

And I handled the CG endcard, featuring four phones, a stylus, and a watch. When these endcards feature more than one product, the number of iterations can get out of hand. This one was no different.