Gatorade: “Sweat with the Best”

Gatorade: “Sweat with the Best: Bryce Harper”

Gatorade: “Sweat with the Best: Dwyane Wade”

Gatorade: “Sweat with the Best: Jimmie Johnson”

ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
DIRECTOR: Amir Farhang

These humorous Gatorade spots depict the sports-themed daydreams of average guy Cory, who envisions himself as an integral player in the games of Bryce Harper, Dwyane Wade, and Jimmie Johnson. The campaign featured two additional spots with Serena Williams and Peyton Manning. But I didn’t work on those, so they’re not included here.

My favorite of the three is Bryce Harper, mainly because I was allowed to design a fantasy baseball stadium with impossible physics and stylized aesthetics. With the exception of Cory, Harper, and the background players, as well as the foreground field, the entire environment was replaced with 2D matte painted cards. Flame camera tracks were utilized for placement, with some additional hand tracking for finesse. Flares and filters used to shape the dream-like ambience.

The Dwyane Wade-centric spot also required background augmentation. But in this case, since the crowd’s mostly shrouded in darkness, exempting the occasional camera flash, these replacements/extensions could be more suggestive than literal. Auditorium lighting and scoreboards were also added. Cory’s gravity defying moves required the typical greensceen comp work.

Peyton Manning was the most and least straightforward of the three spots I handled. The work was simple because only a few background matte paintings were needed, along with some minimal cleanup and augmentation. The complications arose from the actual stylings of the race track environment. There isn’t a lot of screen real estate to work with, so the background bleacher scale proved challenging, to achieve a proper read on it. Ultimately, the client chose to obscure most of it by a thick layer of haze/smoke, which fortunately, lent itself to the dream aesthetic. Additionally, some repo/timing adjustments were needed for the time-lapse pitstop sequence.

Full Credits

Activision’s Call of Duty Elite: “Join Up Soldier”

ROLE: Senior Flame Artist / VFX Compositor
CLIENT: Activision
AGENCY: 72andSunny
DIRECTOR: Ruben Fleischer

Zombieland director Rubin Fleischer directs Rob Riggle in this humorous launch film promoting Activision’s Call of Duty Elite downloadable content subscription service. In short, Riggle monologues gameplay gospel as badass tour-guide, taking the scenic view through C.O.D.’s roughest combat terrains.

Including myself, a number of Flame and Nuke compositors contributed to integrating Riggle into the stylized gameplay – from street shootouts to downed planes to abandoned construction sites. My responsibilities included extensive paint work and color correction to help the actor sit better in the rendered gameplay footage.

Also, on a number of close-up Riggle shots, a redesign of the gun holster occurred late in the production, triggering a removal of the current holster from the already shot plates. Numbering 30+ in total, of which I handled the majority, the holster removals were achieved through extensive patch-and-track paint work done in Flame.