LONG-FORM COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Kevin VFX
CLIENT: Anheuser-Busch
AGENCY: McGarry Bowen LLC
Budweiser’s latest campaign arrives as a “public service” announcement, entitled “Drink Wiser,” encouraging frequent hydration between Buds – i.e. drinking plenty of water between all those beers to stay healthy.
To illustrate their message, Budweiser enlisted L.A. Lakers’ Danny Green and comedic actor Anthony Anderson. The long-form spot is titled “Make the Right Call,” and demonstrates the often outrageous, and totally beneficial, effects of drinking water regularly.
Green appears on the jumbotron during a Laker’s game, encouraging healthy hydration alongside responsible drinking. As spectator, Anderson tosses aside his Bud, and chugs a bottle of water instead, instantly boosting his brain power, and setting him on a wacky and wild winning course as new coach of the Lakers.
Of course, in the end, it all proves to be a fun-filled fever dream, ending as quickly as it began, with a nearby fan’s excited splash of water to his face to shake Anderson out of the all-too-real fantasy.
This long-form spot had its fair share of challenges, from CG crowds to upgrading a college basketball court to the necessary NBA standard. This included populating empty seats, extending floors and walls, modifying court colors and layout, adding jumbotrons, and adjusting light and atmosphere.
Additional shots required swapping Budweiser bottles for water bottles in the locker room and all the celebration shots, as well as creating a mock broadcast throughout Times Square.
I worked alongside Kevin’s Anthony Pettiti to finish “Make the Right Call.”
