Summer Identity


BROADCAST: NETWORK IDENTITY PROMOS
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

TechTV’s 2003 seasonal re-branding divided the network’s content into three categories: “Cool Docs,” “How-To,” and “Wacky Fun.”

At the time, the promos director had an inexplicable need to use circles. No particular reason, really. Just that he liked them. So circles it was … an entire landscape of them, with various TechTV personalities doing what they do best on those circles. Not very high-concept. But an opportunity to have a bit of creative play graphically.

Since the circle environments were fairly straightforward, the emphasis was placed on capturing the on-air talent in bursts of character and personality, while traveling through the landscape with dynamic and engaging motion.

Lots of greenscreen footage. Lots of tracking. And of course, lots of circles.