Black Eyed Peas: “Boom Boom Pow”

ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Motion Theory
CLIENT: Interscope Records
DIRECTOR: Mathew Cullen & Mark Kudsi

When I started work on this video, the Black Eyed Peas’ “Boom Boom Pow” was already sitting comfortably at No. 1 on the Billboard charts. Due to an unofficial leak, the song found it’s way to the internet well-before its scheduled debut. And needless-to-say, it’s popularity exploded. Hence, the band wanted a slick groundbreaking video, as soon as was deemed creatively possible.

To say the visual interpretation of “Boom Boom Pow” had a lot to live up to was a bit of an understatement.

Thematically, the video is all about transforming negative energy into positivity – i.e. the machine gun into a trumpet, the toxic barrel into a drum kit, the band into streaking light NRG, etc.

As Flame Artist, my role was primarily color grading and beauty work on all the band footage – i.e. making Fergie and co. look better than ever. Also, I did a fair bit of work on the digital energy glitch effects that appear throughout their performance.