McCain Chips: “The Farmer”

ROLE: Senior Nuke Artist / VFX Compositor
VENDOR: Motion Theory
CLIENT: McCain Chips
AGENCY: Beattie McGuinness Bungay
DIRECTOR: Mathew Cullen

McCain Chips is a European brand of frozen french fries, widely known for their elaborate and innovative advertising campaigns. For example, in one instance, they promoted their chips through an entire Bollywood musical number.

For this round, director Mathew Cullen found inspiration in the “Sorcerer’s Apprentice,” transplanting the visual symphony of a mouse magician to that of an ordinary farmer. As conductor, the farmer parts the clouds, raises the sun, causes it to rain, and ultimately grows a full crop of potatoes and sunflowers.

My role involved assembling a number of matte painted landscapes and stormy skies around the farmer. I also comp’d rows of sprouting CG potato plants and budding sunflowers onto bluescreen plates of practical ground furrows.

A couple of specific examples involve the first ray of sunlight causing a sunflower to blossom, and the hero wide shot of the farmer admiring his fully grown crop.