Jack Ü: “To Ü” feat. AlunaGeorge

ROLE: Lead Flame Artist / VFX Compositor
VENDOR: The Mill
PRODUCTION CO: Park Pictures

These days, I always welcome a music video, when, on the off chance, it actually does enter my domain. I have a long history with the music industry, albeit at a much earlier stage in my career, prior to all this Flame stuff. Anyway, I don’t always get to work on these videos, due to my bookings leaning more and more into commercials and online media. But every now and then, one comes along, and the nostalgia kicks in.

This particular video from Jack Ü, a.k.a. Diplo and Skrillex, doesn’t conjure the sound of those days of old. But the spirit still remains, offering four minutes of naturistic documentary-styled photography, an organically assembled visual flow, and an impressionistic collage of young romance.

Workwise, this wasn’t a particularly difficult project, essentially one long conform, featuring some additional color grading, and a little bit of clean-up and/or beauty. Fairly straightforward. But like I said, welcome nonetheless.

I should also add that I had the pleasure of 2D supervising an earlier commercial effort with director AJ Rojas, who’s enthusiasm and openness to the artform made for an enjoyable experience.

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