Lego: “CL!CK”


SHORT FILM
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: A52
CLIENT: Lego
AGENCY: Pereira & O’Dell
PRODUCTION CO: Bluesource
DIRECTOR: Leigh Marling

Lego commissioned this short film to not only promote the long-standing product of Legos, but the lofty and necessary qualities of creativity, ingenuity, and invention, as well.

The story involves a flustered Inventor, who through the power of Legos, overcomes his creative block to solve the mystery of flight. He does so through using Legos to construct a miniature factory on his workbench, which in itself, utilizes Legos to manufacture more ideas.

Reminiscent of animator/filmmaker Jan Svankmajer, the visual style evokes a stop-motion vintage quality, featuring choreographed jerky skip-frame movement, desaturated colors, and random warpiness to the frame edges.

I contributed to a handful of shots: comping the CG Lego light bulb into the World Peace atrium, adding CG Legos to corridor shots, grading of paper elements on illustrated shots, and aiding to design the rocket boot exhaust and finale take-off.

Rexona: “Man Adventure”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: A52
CLIENT: Rexona
AGENCY: Vegavega Olmos Ponce

This humorous spot for Rexona deodorant was created for a South American audience.

Primarily a rig removal spot, the premise is that a mountain biker loses his front tire while riding through a forest. To avoid crashing, he chases it, riding uni-wheel, until he can catch up and ultimately re-attach it.

Shot practically, the spot necessitated many cable removals, all to balance and support the bicyclist riding on his rear wheel through rugged terrain. One of the bigger challenges was a handful of shots, which to better suit the narrative, required the front tire’s removal from the plate.

I contributed cable and tire removals, as well as compositing the concluding chase and re-attachment of the front tire. The most complicated was a front tire removal for the concluding shot, involving the bicyclist riding towards camera, chasing his lost tire rolling in front of him.

Nescafe: “Sunrise”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: A52
AGENCY: TAG
CLIENT: Nescafe

Intended for Mexican television, this elegant spot for Nescafe focuses on the magical transition from night into day, all through the actions of a child.

In the moments before daybreak, a family treks to a meadow, where they encounter the dividing line between evening dark and morning light.

The child takes the initiative, reaching his grasping hand towards the sunlight, and literally pulling the morning light into the night. Everyone, consequently, gets in on the action, ultimately bringing a Nescafe coffee-drinking morning to the waking town.

For this spot, I worked on a number of the night and day meadow shots, as well as when townsfolk are chasing the line between night and day. Many of these were accomplished with complicated color corrections and multiple plates. I also contributed to meadow sky replacements and some additional clean-ups for the town.

Selena Gomez (Sears Arrive Air Band): “I’m Gonna Arrive”


MUSIC VIDEO
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: A52
CLIENT: Sears

To promote their Fall ’09 school fashions, Sears chose not to go” back” to school. They chose to “arrive.”

“I’m Gonna Arrive” was the defining slogan for this ambitious campaign, focused on the freedom and excitement of starting the school year in style.

And arrive they did, enlisting child star Selena Gomez, as well as a number of other talented kids, to create a music video centered completely around a super-choreographed youth-oriented “air-band.”

Themed with four musical genres – rock, hip-hop, skater, and pop – the video features these kids dancing, lip-syncing, and playing their favorite “air” instruments.

My contributions are primarily for the opening rock section, accomplished entirely in 2D with Flame, compositing cityscapes, sky and atmosphere, and fireworks behind greenscreen rooftop dance footage.

I also aided in the execution of the clothes-changing transition from school yard to rooftop, as well as did some CG comp work on the backgrounds for the hip-hop and pop sections.