Coors Banquet: “How It’s Done: Water”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
AGENCY: 72andSunny

This Coors Banquet spot is part of a thematic series, narrated by Sam Ellliot, all based on its historical Colorado Rocky Mountain roots. Honestly, these spots, including this one in particular, looked pretty straightforward at the outset. They’re weren’t.

I worked on most of the shots in “Water.” Most of it’s clean-up and product beauty. But the scrutiny was extreme. The opening shot of the bottle needed reframing, with no clean plates to help out. So all of that flowing, splashing water had to be rebuilt. The bottle label needed to be replaced, the glass misted and speckled with droplets, etc.

Same goes for the end shot. The timing of the bottle slide needed reworking, which required background clean-up, the slide had to be steadied and smoothed, and the bar background ultimately had to be replaced. All intensive, time consuming tasks, especially considering the amount of back and forth that went into it.

Trolli Extreme Sour Bites: “Dino Trip” | “Sour Tooth”


Trolli Extreme Sour Bites: “Dino Trip”

Trolli Extreme Sour Bites: “Sour Tooth”

COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Zoic Studios
CLIENT: Trolli
AGENCY: Periscope
PRODUCTION CO: Central Films North
DIRECTOR: Rodrigo Garcia Saiz

This pair of playful spots for Trolli Extreme Sour Bites aims to embody the immediate taste and juvenile feeling of biting into the infamously flavorful gummy candies. As such, there’s a bit of camp and clunkiness to the over-stimulated pace and eccentric visuals.

The first, “Dino Trip,” is designed around a creature character realized entirely through old-school stop motion animation. There’s a bit of rough-around-the-edges Harryhausen-style jerkiness to the dinosaur’s handcrafted motion, complete with some semi-mismatched lighting and dodgy compositing, which is completely intentional, of course.

“Sour Tooth” is a technically simpler spot, highlighted by a mouth-opening doorway gag and a giant hyperactive talking tooth. The hinged-mouth door and tooth character are CG creations, with the rest being 2D effects, clean-up, and compositing.

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