2010 – Page 2 – RobWinfield

June 28, 2019June 18, 2020

7Days Croissants: “Get’s Me Started”

COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Digital Domain
CLIENT: 7Days
PRODUCTION CO: Mothership
DIRECTOR: Dael Oates

This dizzying spot for 7Days chocolate-filled croissants is all about “getting started” on the right foot – albeit a gravity defying topsy-turvy one at that.

In this case, whenever a 7Days logo appears (e.g. in an alarm clock or traffic light), this random denim-clad dude levitates horizontally in a vertigo inducing flight. He flies through his bedroom, down sidewalks, across streets, and though a supermarket, eventually landing before a stocked row of 7Days croissants.

Shot in-camera and on-location, this spot required extensive wire and rig removal, often necessitating a complete shot rebuild through Flame projections and cards.

Also, there’s quite an extensive amount of beauty work on the hero croissant, and its chocolate interior.

As a sidebar, I’m told that the final spot made numerous Digital Domain employees queasy when viewed in the screening room.

June 28, 2019June 18, 2020

Comcast Xfinity: “Anthem”

COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Digital Domain
AGENCY: Goodby, Silverstein & Partners
DIRECTOR: David Rosenbaum

At its core, Comcast’s Xfinity launch assumes a rather simplistic concept – lines of digital information traveling everywhere, across all mediums, delivering content into your life, instantaneously.

The journey getting there was a bit more complicated and time consuming, employing proprietary software, numerous iterations, and multiple artists for more than 9 months to develop this “anthem” of visual messaging.

I joined for the last four months, keeping the conform alive, sorting through footage, cleaning up live action plates, adding stylized supers, crafting additional data effects, and helping ensure that the final messaging was on target and focused.

Also, I’ve contributed to quarterly updates for all first and second year Xfinity spots.

June 28, 2019June 18, 2020

Lego: “CL!CK”

SHORT FILM
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: A52
CLIENT: Lego
AGENCY: Pereira & O’Dell
PRODUCTION CO: Bluesource
DIRECTOR: Leigh Marling

Lego commissioned this short film to not only promote the long-standing product of Legos, but the lofty and necessary qualities of creativity, ingenuity, and invention, as well.

The story involves a flustered Inventor, who through the power of Legos, overcomes his creative block to solve the mystery of flight. He does so through using Legos to construct a miniature factory on his workbench, which in itself, utilizes Legos to manufacture more ideas.

Reminiscent of animator/filmmaker Jan Svankmajer, the visual style evokes a stop-motion vintage quality, featuring choreographed jerky skip-frame movement, desaturated colors, and random warpiness to the frame edges.

I contributed to a handful of shots: comping the CG Lego light bulb into the World Peace atrium, adding CG Legos to corridor shots, grading of paper elements on illustrated shots, and aiding to design the rocket boot exhaust and finale take-off.