Comcast Business: “Going Up”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: Ogilvy & Mather (New York)
DIRECTOR: Oskar Holmedal

I really like the technical and creative challenges of this Comcast spot. Unfortunately, I was only able to assist for the latter half of its schedule, so I didn’t get to contribute as much as I’d hoped.

That said, I handled a number of screen comps in the various rooms that are seen as the camera ascends the building. These were a bit tricky, due to the extreme nature of the camera move, as well as the accompanying lens distortion. For the most part, the standard plate undistorts and 3D tracks proved ineffective, meaning most of it had to be hand-tracked. The exterior window glass didn’t help either.

I also handled roof extensions and transitional wall patches for the opening ground level shot, up until the camera reaches the first visible office. There was a lot of give and take here, since this opening movement set the pace for the remainder of the spot.

The most exciting task I handled was the entire concluding rooftop sequence, which was shot practically, but needed extensive augmentation. All the buildings needed to be straightened, due to the natural curvature caused by the camera lens. The sky needed to be replaced, with all the integration issues that come with it – reflections, grading, lightwrap, etc. Birds were added, just because … And timing and camera movement needed additional adjustment to work seamlessly with the one-take motif utilized throughout.