Anki Vector: “The Good Robot: The Decision”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mill
AGENCY: Wieden + Kennedy
PRODUCTION CO: Somesuch
DIRECTOR: Nick Gordon

This company went out of business earlier this year. Not sure what that says about the marketing behind this unusual product. But the spot I worked on delivered the VFX goods, nonetheless.

Think of Siri as a mini-tractor-like robot that mostly makes a lot of R2-D2 noises and moves around. Hmmm … now, that I think about it, maybe its failure was written from the start.

Anyway, I enjoyed contributing to this one, mainly due to the “Get Out” vibe, as well as the Skynet references, and all manner of technophobia. Lots of clean up, product beauty, and CG robot dogs and drones.