Squarespace: “A Better Web Awaits


SUPER BOWL COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
CLIENT: Squarespace
PRODUCTION CO: Anonymous Content
DIRECTOR: Malcolm Venville

It’s interesting to look back at this one. At the time, all the visualized memes and internet conceits were all current. Now, they look so dated. But the underlying concept still plays to surprising effect – albeit, just a few years out of date. I could totally see this being revamped for today’s online culture.

That said, I worked on a number of vignettes for this spot, most notably the memes for virus, stock photo, stock broker, funny words, and sexy singles. Much of what you see was shot in camera. But numerous alterations had to be made, including logo and signage replacement, environment extensions, floating UI graphics, and style-based treatments.