Samsung Curved TV: “Changes Everything”

COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: The Mission
AGENCY: 72andSunny
DIRECTOR: Rian Johnson

“Last Jedi” and “Looper” director Rian Johnson crafts this clever homage to memorable motion picture moments for the debut of Samsung’s Curved TV.

I still enjoy watching this spot today. Each clip is perfectly curated to tell this somewhat magical narrative. It has that spirit of 80s blockbuster summer films, even though it pulls from old and new alike.

My one memory, while working on the many screen comps, clean-ups, and product beauty, was watching Samsung not even flinch, when George Clooney asked for a million dollars to use a clip from “Gravity,” which had a whopping 8 words (not lines) of dialogue.

Anyway, my other takeaway was that curved screens are a bitch to track and comp in 2D. I also assembled the CG endtag of the curved TV.