Sprint EVO: “Mobile Choir”


COMMERCIAL
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Logan
CLIENT: Sprint
AGENCY: Leo Burnett

Sprint’s “Mobile Choir” demonstrates an unusual and clever way in which to market it’s data network. The spot features a choir of people using their smart-phones as faux instruments, thanks to various apps. Together, the group creates a harmonious musical composition, suggesting how smart phones and data can converge to create something greater than the sum of its parts.

Well … maybe that’s reading too far into it. But it’s nonetheless a creative bit of marketing.

The above featured spot represents the white version of the phone. Originally, this was shot with a black phone, and the ad’s first iteration was assembled with that in mind. Rather than re-shoot the phone for white, we decided to substitute a CG phone in it’s place. This necessitated the usual tasks – removal of the old phone, and tracking and integration of the CG one.

In addition, having worked on the black phone spots as well, there was a few extra tasks that either carried over, or needed to be revisited, such as revised screen comps (for content), shirt clean-ups (due to legal clearances), and plate color corrections (for enhancing the legibility of the white phone).