Children’s Healthcare of Atlanta: “Strong for Life”


PSA
ROLE: Senior Flame Artist / VFX Compositor
VENDOR: Digital Domain
CLIENT: Children’s Healthcare of Atlanta
PRODUCTION CO: Mothership
DIRECTOR: David Rosenbaum

As metaphor for the benefits of playtime, this PSA features giant-sized children engaged in a game of hide-and-seek throughout the streets of Atlanta.

This is one of those spots where I was brought in late in the schedule to help finish. As such, I only worked on a couple of shots, primarily with kids sitting on a rooftop, and children chasing each other down streets.

The primary challenge was integrating the greenscreen plates of normal-sized children into city footage to make them feel as if they were the size of buildings. Much of this was achieved with 2D re-lighting and interactive shadows, along with typical comp needs such as DOF, color, and the proper keys, edges, and holdouts.