Usher: “Love in this Club”

ROLE: Flame Artist / VFX Compositor
VENDOR: Hydraulx
CLIENT: Hydraulx Films
DIRECTOR: The Brothers Stause

Slick and sexy, Usher’s “Love in this Club” plays more like a surreal short film than the typical music video. Sure, it’s got the typical ingredients you’d expect to accompany an R&B hip-hop infused hit synth-single – live performance, choreographed dancing, sexy ladies, lots of mugging for the camera. But there’s also a wrap-around mystery, cloaked in the warm-hued, lens flared environment of an almost ghostly Vegas nightclub.

The premise is simple – Usher enters an empty nightclub, one which looks as if deserted only moments before he enters. Once inside, he can’t leave. Every door returns him to where he started. And that’s when he sees the mystery woman. The music starts, the club fills up, and it’s business as usual – until she vanishes.

Much of the atmosphere was achieved in camera, but many elements still needed to be added or augmented to achieve the final product. Of these, I was tasked primarily with beauty work for Usher and his lady, making them look as good as possible. Also, I contributed some stylized lighting and lens flare effects, to intensify the surreal sensuality of the club interior.