G-phoria: “Pre-phoria” | “Crashing G-Phoria”


BROADCAST: SHOW OPEN | ON-AIR PROMO
ROLE: Lead Flame Artist | Senior Broadcast Designer
VENDOR: G4 Media | Comcast
ART DIRECTOR: John Hudson

G4’s annual video game award show “G-Phoria” was a major event for the popular pop-culture network. They wanted to “own” the video gaming audience. But in order to do so, they needed to steal the thunder from MTV and Spike, to name a few of their more successful competitors.

So they went all out, getting the Black Eyed Peas and the Bravery to perform, adding some “star” talent like Dave Navarro, Carmen Elektra, and Anna Nicole Smith to be presenters, and broadcasting the entire show live from an outdoor location in downtown Los Angeles.

For the graphics package, they also hired some expensive firm to shoot punk-styled footage in the spirit of “The Warriors.” A great idea in theory. But also some of the worst footage I’ve ever seen, not to mention unintentionally hysterical as well.

As lead designer, I was told to fix it however I saw fit. To make a long story short, I sort of winged it in Flame until something worked. And that’s how I ended up with this monochromatic punk-out flyer-style treatment of animated scribbles and bleached out streets.