Secret, Strange & True


BROADCAST: SHOW OPEN
ROLE: Lead Flame Artist / Senior Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

An episode of “Secret, Strange, and True” once featured an exposé on the Pentagon, and how it was actually constructed as a giant satanic portal for evil to be channeled into the world. Whether that’s true or not is certainly up for debate. But it paints a pretty accurate portrait of what this TechTV documentary series aims to achieve. Sensational. Mysterious. Provocative. Outrageous. True (at least to certain parties).

Unexpectedly, the show open isn’t nearly as enticing as the content would suggest. But that’s a conscious choice. Rather than upstage the given show’s content, it seemed more appropriate to ground the visual design in some manner of artful legitimacy.

This translated to a typographical treatment, where each of the title’s three words is visually defined through abstractions of motion and color. “Secret” is red and caged like a mystery. “Strange” is green and amorphous. And “True” is blue and framed with geometrical structure.