Darwination


BROADCAST: NETWORK IDENTITY STATION ID
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

“Darwination” is the very first animated piece I designed for TechTV. And it was done in an afternoon, while waiting for my first official assignment.

The animation, of course, was a different, lengthier story. The assembly and creation took the better part of a couple of months, on and off, since this wasn’t an officially sanctioned project. It was one of those, “When you have spare time, why not create a station ID.” So when time permitted, I threw as much effort as I could at it. At times, it was a lot. At others, very little. And fortunately, due to a lack of deadline, I had enough room to explore as many ideas as possible.

Inspired by the illustrations of Ernst Haeckel, the central concept focuses on a metaphorical representation of the primordial soup, where technology first swims in the muck, then through organic evolution, grows into more complex and structured shapes, until it eventually takes flight as a sentient creature.

“Darwination” was awarded a BDA Bronze Award in the category of In-House On-Air Station ID.