CES Today


BROADCAST: SHOW GRAPHICS PACKAGE
ROLE: Lead Flame Artist / Lead Broadcast Designer
CLIENT: TechTV
ART DIRECTOR: Rick McKee

Back in 2001, the annual Consumer Electronics Show was the ultimate tech-fetish fest for the latest and greatest offerings of gear and gadgets. It was also considered one of TechTV’s major newsworthy events.

TechTV on-air personalities provided extensive floor coverage of the convention, offering exclusive in-depth interviews with developers and CEO’s, as well as awarding “best-of” accolades for all the show-stopping services and products.

For the concept and visual design, the process started with a barcode, a piece of printed technology branded on every consumer product. Through a freeform exploration of image and motion, the barcode was extrapolated ultimately into the show’s identity and branding.

Consequently, this resulted more in playful eye-candy than high-concept metaphor. But given that it’s basically a news magazine one-off, that proved to be completely appropriate.