"Wege Zur Qualitaet" dates back to my days at the now defunct Xaos, Inc, those early pioneers of all things Imax, as well as that decades-old cyberspace thriller "Lawnmower Man."

Clearly a conceptual piece, the ridefilm was commissioned by Volkswagen to depict the evolution of the automobile. The idea was to take the viewer on a ride of creative exploration to demonstrate that VW was about more than just technology.

I was never entirely sure how all that worked out symbolically. But in the end, it was very cool to look at on a big screen.

I did a ridiculous amount of layout for the two excerpts shown here, hand-placing tens of thousands of gears and car parts to fill out the environments.

Work was accomplished in 3DS Max and Shake.