To promote their Fall '09 school fashions, Sears chose not to go back to school. Instead, they chose to arrive.

"Don't go back. Arrive" was the campaign.

And to arrive in style, they enlisted child star Selena Gomez, as well as a number of other talented kids, to create a music video centered completely around a child "air-band."

Themed with four musical genres - rock, hip-hop, skater, and pop - the video features these kids dancing, lip-syncing, and playing their favorite "air" instrument.

My contributions are primarily for the opening rock section, accomplished entirely in 2D with Flame, compositing cityscapes, sky and atmosphere, and fireworks behind greenscreen rooftop dance footage. I also did some preliminary work on the hip-hop and pop sections.