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DIGITAL DIGS In an effort to involve their audience more directly in the programming, but not succumbing to the "reality" approach, TechTV came up with the idea of giving a lucky viewer a $100,000 tech makeover for their home, and consequently filming the process from start to completion. When TechTV was acquired by G4, the show carried over to the more youth-oriented network. As a result, the tech makeover had a few more X-Boxes and Playstation's attached to the prize. The design directive was to update the existing graphics to fit the G4 tech-savy youth aesthetic. This wasn't so much a redo as it was a revision, keeping the general structure of the graphics package, while updating the palette, fonts, and coating it all with a bit more gloss. The walking house that begins the clip is actually taken from a promo that occurred after the initial airing of the G4 version of "Digital Digs." I had a bit more freedom to be creative on that one. Animated and comped entirely in Flame. |
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