DARWINATION
AWARDS:  BDA Winner (Bronze)
BROADCAST GRAPHICS PACKAGE
CLIENT:  TechTV
GRAPHICS SUPERVISOR:  Rick McKee
ROLE:  Lead Flame Artist / Lead Broadcast Designer

"Darwination" was the very first piece I designed for TechTV. And it was done in an afternoon while waiting for my first official assignment.

The animation, of course, was a different story. That took a couple of months, on and off, since this wasn't an officially sanctioned project. It was one of those, "When you have spare time, why not create a station ID." So when time permitted, I threw as much effort as I could at it. At times, it was a lot. At others, very little. But it certainly gave me enough room to explore as many ideas as possible.

The concept I arrived at, though not intentional, was the primordial soup as metaphor, where technology first swims in the muck, then through organic evolution, grows into more complex and structure shapes, until it eventually takes flight.

I won a BDA Award for this one, in the category of In-House On-Air Station ID.

Created, animated, and comped entirely in Flame.

 
     
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