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CES TODAY The annual Consumer Electronics Show was, and still is, the ultimate tech-fetish-fest for upcoming gear and gadgets. It was also one of TechTV's major newsworthy events. As well as providing extensive floor coverage of the convention, TechTV hosts would offer exclusive in-depth interviews with developers and CEOs, and hand out "best-of" awards for a whole range of categories. For the show's on-air design, the process started with a barcode, a piece of printed technology branded on every consumer product. Through a freeform exploration of image and motion, the barcode was extrapolated into what the show branding ultimately became. Ultimately, this ended up being more eye-candy than high-concept. But given that it's basically a news magazine one-off, that proved to be completely appropriate. Designed, created, and comped entirely in Flame. |
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